So I was recently walking through the drugstore, minding my own business, when I noticed Maybelline had a new mascara out. And it was pink. And it had some ridiculous claim on the box. So, naturally, I picked it up to see if the wild claims were true (16x volume? C'mon, Maybelline, who's going to measure that?). The brush is very generic, with a gimmick-y wand, but the results are actually quite amazing.